The deadline is upon us: it’s time to choose a new name for this program—before the new program year begins!
The program pairs two people of different cultures and equips them to meet monthly for at least one year to share a meal and meaningful conversation. The conversations are guided by a monthly list of discussion questions that focus on matters of faith, race, family traditions, and personal life journeys.
Previous name-change surveys involved choosing from a list of possibilities, and then leaving an explanation for your preference in the comments.
We’re going to do things a little differently this time.
Below are graphic images of the two options. Under each one, I’ll explain what I think are its strong points and weak points. Then I’ll ask you to give your opinion.
- “Common Ground” has a similar rhythm to “Breakfast Club,” so transitioning to this name would be fairly easy.
- The tagline has a nice contrast and balance.
- The concept is recognizable. That is, the purpose of the program—finding common ground—is clearly stated in the name.
- There is no direct reference to the spiritual element of the program—is that a problem?
- The word “Exchange” has several layers of meaning—exchanging information, exchanging gifts, exchanging old ideas for new, etc. There’s also an implication of learning about a new culture, as in “cultural exchange” or “exchange student.”
- The way each part of the word is emphasized graphically also allows for interpretation, implying that both people will experience change as they each come “out of” (ex) their old way of looking at things.
- The font used for the first part of the word gives the suggestion of a cross and a heart, two elements that are crucial to the program.
- The word “transformation” in the tagline suggests a spiritual force at work—or am I reading too much into this?
- All those layers of meaning could be perceived as confusing rather than profound.
- The spiritual element of the program is suggested, but not obvious—is that a weakness?
I sincerely believe that one of these two names is perfect for our program—I just don’t know which one! So when you share your opinion in the comments below, I hope you’ll tell me more than just “Option 1” or “Option 2.” I hope you’ll help me think through questions like:
- Which name captures the essence of the program most clearly?
- Which name makes people think?
- Does either name have any unintended meanings or implications we should be aware of?
- Which tagline does a better job of illuminating the concept?
- Are the taglines interchangeable?
- Should the name or the tagline specifically say that this is a Biblical/spiritual/church program, not just a diversity training exercise?
Please, enlighten me!