A lot of marketers will tell you that you have to stand out from the crowd, grab people’s attention, get noticed, make an impression.
I suppose that’s true. In a sense.
But isn’t it kind of ironic when everyone is trying so hard to be different—just like everyone else?
And isn’t it kind of ironic when we try so hard to stand out from the crowd—as a way to get the crowd to follow us?
Being different shouldn’t be a gimmick. Just be who you are. (You are different!)
Sometimes the crowd will love you. Sometimes they’ll fall in love with something else.
When they do, you’ll be stuck with yourself.
So make sure you’re someone you can live with.
Thanks to Seth Godin, who first served as the inspiration for this post and then showed me the respect of not giving me all the answers.