Maybe I’m idealistic, but I think good writing is critical. To me, “good writing” is:
This is actually my vision statement, but I thought it might be time to draw a little attention to it. (If you’d like to download a PDF, click the statement.) In a world where language is too often used to mislead, or hurt, or evade, or redefine, I feel more and more strongly about writing clearly and simply.
I prefer clients who share these values. If that’s you, let me know.